Business Link in London, Public Sector:

Using our existing experience alongside client-specific research focusing on Business Link in London’s main requirements we produced an insightful marketing strategy report on Facebook.

About Business Link in London

Business Link in London (BLiL) offers a free and impartial advice service to anyone starting or running a small to medium sized business in the capital.

They work together with business support organisations from the private, voluntary and public sectors to ensure clients receive the best practical business advice through various communication channels, including their website and e-newsletter.

The challenge

As part of the development of a wider online marketing strategy, the company required some insight into the specific and relevant opportunities offered by search marketing and, in particular, social media websites such as Facebook for their target audiences.

The use of social networking sites like Twitter and Facebook has been heavily adopted by businesses looking for a more affordable way to promote their products and services, especially in times of recession.

Business Link in London were aware that Facebook represents a market of over 350 million active users while customer reviews rank No.1 for increasing sales and customer engagement. What the company wanted was a deeper insight into how they could use Facebook as part of a wider social media strategy.

Our solution

Using our existing experience together with client-specific research focusing on the company’s main requirements we produced an insightful marketing strategy report, covering:

• Definitions and key features of Facebook
• A summary of Facebook’s legal and business policies
• Real examples of how organisations are using Facebook
• An overview of the relative success of those organisations

Once this detailed analysis had been developed, we worked closely with the company by suggesting the next possible steps and defining a clear strategy plan that could be easily implemented in the future.

Client feedback

"Thanks so much for this - it’s really, really good and covers everything we wanted. It's especially useful to have the summaries of Facebook policies. The report is really thorough and you have done a great job, thank you."

Caroline Lambie, Emarketing Executive, Business Link in London

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