Anita Hass KG, Fashion Retailer:

Using Open Source technology we designed & built a cutting-edge, multi-lingual e-commerce website to help Anita Hass promote and sell their range of Designer fashion brands.

About Anita Hass KG

Anita Hass KG is a chain of boutique clothing stores based in Hamburg, Germany. The company operates four different stores from a single location, ranging from affordable high street brands to expensive designer collections. They are a family run business with over 30 years experience in the fashion industry.

The challenge

Anita Hass wanted to create an e-commerce website that would offer domestic and international customers an online portal to their extensive range of clothing. As well as creating a multi-layered website that could be easily managed internally, the company needed a site that could reflect the changing nature of their products and branding. They came to Vie Digital with a fear of the unknown and reservations about the cost involved.

Our solution

Fortunately, we were able to reassure them that we could realise the company’s diverse needs without breaking the bank. E-commerce websites are no longer expensive to build or maintain – even ones that require bespoke engineering using completely open source coding.

We recommended the complete design and build of a new website that incorporated search engine-friendly content, bi-lingual translation and a front end to back end content management system (CMS). This would allow customers from all over the world easy access to their product ranges while giving Anita Hass complete control over their seasonally changing content, collections and branding.

The results

Following careful consultation to determine the company’s precise requirements, we called on our specialist resources to customise a new e-commerce website that included:

• A home page with multiple templates that allowed the layout to be completely changed according to varying in-store themes and seasonal colours
• Products displayed with multiple images and video including site managed links to related products and the opportunity for registered customers to leave comments
• A full CMS for managing pages, product information, blogs and customer accounts
• E-commerce and integration with their existing card supplier that allowed easy integration with external content including video, RSS, Facebook etc.
• Integration with their existing Futura EPOS system
• An integrated email marketing solution involving on site sign-up
• A range of call to action options including: Buy Now, Register Interest, Add to Wish List and Call Me Back
• Shared functionality that enabled all customers to share content with friends through email and social networking sites.
• Full SEO (search engine optimization) capability including automatically generated ‘pretty’ keyword-rich page URLs and easy management of all web page content page titles, meta descriptions, meta keywords, pictures and more.

Client feedback

“We understood the importance of creating a website that could display our products to an international audience, but had little online marketing experience. Vie Digital were able to listen to our specific requirements and guide us through each step of the process. The team was extremely accommodating and a pleasure to do business with. We are more than pleased with the final results and the continued performance of our new website. Vie Digital come highly recommended.”

Christian Villwock, Head of Sales & Marketing, Anita Hass KG

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