linkedin marketing

LinkedIn is a (some would say the) business-oriented social networking site.

LinkedIn allows registered users to create and maintain a list of known and trusted business contacts, knowns as 'Connections'. Users' connections can be used to gain introductions to people they want to meet, promote and find jobs and business opportunities and to review potential candidates for roles.

There are a number of opportunities to market yourself on LinkedIn, whether you are a single person consultancy or a multinational corporation, including improving your visibility both within your wider LinkedIn networks and also on the World Wide Web through the search engines. The key pieces of functionality on LinkedIn are:

linkedin profiles

LinkedIn Profiles essentially act as the users' online CV and is the first place an individual would start. It is your profile that will link you to all the other tools available and also enables others to publicly recommend you and your services.

linkedin company profiles

A LinkedIn Company Profile is another opportunity on the World Wide Web to promote you brand, products and services. Having a LinkedIn Company Profile and ensuring that all your employees are associated will also add to that while adding gravitas to your organisation.

linkedin answers

LinkedIn Answers allows users to ask (usually business-oriented) questions for their community to answer. This enables the responder to not only promote themselves using their professional opinion but also to potentially generate leads as a result.

linkedin groups

LinkedIn Groups allow users to establish new business relationships by joining alumni, industry, professional and other relevant groups. LinkedIn groups can be created by any member of LinkedIn to cover all sorts of subjects, ranging from highly specialised to very broad topics. LinkedIn Groups can be open or closed, meaning that some groups require users to be assessed before they can be included. LinkedIn Groups are a great way for an organisation or an individual to encourage discussion and debate around relevant hot topics.

linkedin advertising

There is also the opportunity to advertise on LinkedIn directly to its audience.

LinkedIn Advertising is a highly-targeted premium ad service offering tailored rich media advertising solutions to advertisers with larger budgets, while LinkedIn's Direct Advertising is aimed at small to medium sized enterprises with smaller budgets looking for deeply targeted text ads, offering both a clicks and impressions-based advertising model.

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