facebook marketing

Facebook is a global social networking website with a reported 300 million active users.

Users can create profiles including photos and lists of personal interests, exchange private or public messages, notify friends about themselves, and join networks organized by city, workplace, school, and region. Users can also join and/or create up to 200 groups according to interests or areas of expertise.

Facebook has a number of features with which users can interact including the Wall (a space on every user's profile page that allows friends to post messages for the user and their friends to see), Pokes (which allows users to send a virtual "poke" to each other), Photos (where users can upload albums and photos, and also 'tag' people in those pictures) and Status (which, similar to Twitter, allows users to inform their friends of what they are doing). A user's Wall is visible to anyone who is able to see that user's profile, depending on privacy settings.

Users can become fans of pages according to their interests to connect and interact with other like-minded strangers.

Facebook can be used on a number of mobile devices including iPhones and Blackberrys enabling interaction 24/7, without needing to be near a computer.

Facebook is free to users and generates revenue from advertising including banner ads and its own highly-targeted advertising system. The marketing opportunities on Facebook currently include:

facebook advertising

Facebook Advertising enables advertisers to reach a highly-targeted audience and connect real customers to their organisation. With it you can advertise something on Facebook like a Page or an Event or even promote external web pages using their pay per click (CPC) or their impression (CPM) based model. Performance can be tracked in real-time, and you can also gain insight into who's clicking on your adverts.

facebook pages

Facebook Pages are essentially public profiles for businesses, brands, products, services and celebrities. Marketers can create a presence that looks and behaves like a user to connect and engage with customers. With Facebook Pages you can start conversations, encourage interactions, promote content on and off Facebook itself, and the added bonus is that when fans interact with your Facebook Page, stories linking to your Page can go to their friends via a News Feed. This means that each time these friends interact with your Page the news feed keeps driving word-of-mouth to a wider circle of friends.

facebook lexicon

The Facebook Lexicon tells marketers what people are saying on Facebook. Facebook counts the aggregate number of occurrences of terms across Profile, group and event Walls every dayand then allows you to customise queries to view results in multiple ways. A fascinating insight into what people are talking about right now.

facebook share

Facebook Share is a button added to your site that enables visitors to share your content with their friends on Facebook. It empowers your visitors share your site with their friends on Facebook and bring new users to it.

facebook connect

Facebook Connect allows users to share your content with their Facebook friends who click back to your site, generating more traffic. More impressively it also enables a site owner to increase qualified registrations by allowing new users to register for your site in just two clicks using their Facebook credentials, giving the site owner access to name, profile, photo, location, gender, age and more. Facebook Connect also allows site owners to include and show social context content on their site, such as what a user's friends are doing, helping to increase user engagement.

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