affiliate marketing

Affiliate Marketing is an extremely effective way for businesses to sell products and services via an external salesforce of individuals or companies who market them on their behalf for an agreed commission. In a nutshell, companies using affiliates don't have to pay for any sales until they are confirmed which means increased opportunities with reduced overheads.

We offer a range of affiliate marketing services including strategy development, establishing affiliate propositions, setting up affiliate management systems, sourcing appropriate affiliates and affiliate networks, becoming an affiliate and more.

There are 2 core ways by which to capitalise on the Affiliate Marketing model:

offering an affiliate program

There are a number of ways in which to set up and promote an affiliate program, not least of which via one of the many affiliate networks out there, such as Commission Junction. There are also a number of 3rd party Customer Relationship Management (CRM) systems which enable business owners to set up & track all their affiliate leads. One of the key considerations when setting up your program is to make sure that you aren't competing with your own affiliates for leads! If you are already using particular marketing channels such as search engines or partner websites you need to ensure that these are off limits to any affiliates - at the end of the day you don't want to be competing with any of your affiliates on your Pay Per Click marketing. If you aren't running any online marketing campaigns then there is the opportunity to let affiliates run it all for you but the risk is that, unless this is part of a considered strategy, you may lose control of your brand across the World Wide Web.

becoming an affiliate

The other side of affiliate programs is the opportunity to sign up to become an affiliate of another business. One easy way to test potential success as an affiliate is via Amazon Associates, Amazon's own affiliate scheme, which like all good affiliate programs supplies links, product information, editorial, imagery, banners, buttons and other assets to help promote particular products.

Affiliates use a range of advertising methods at their diposal including organic search engine optimisation, paid search engine (PPC) marketing, email marketing, and even publishing reviews of products or services offered by their affiliate partner.

Contact us today to find out how we can help fulfil your affiliate marketing requirements.