search engine marketing

Search Engine Marketing (SEM or Search Marketing), simply put is about ensuring your brand, products and services are found when people search for associated key words and phrases on search engines such as Ask.com (formerly Ask Jeeves), Bing (formerly MSN Search and Live Search), Google, Yahoo! Search and others.

We offer a comprehensive range of Search Engine Marketing services including:

search engine optimisation (seo)

Search Engine Optimisation or SEO involves optimising your website for human and search engine visitors as well as creating 'back links' to your website from other websites, all with a view to getting your website appearing further up the search engine listings for particular key words and phrases. Read more about our Search Engine Optimisation (SEO) services.

pay per click (ppc) advertising

Pay Per Click, PPC or Paid Search Marketing involves bidding for key words and phrases relevant to your products and services. A number of considerations are taken into account when determining where your advert appears on the page, from how much you are willing to pay to how relevant your advert and landing page content are to your keywords. Although they may vary slightly, all the major search engines offer PPC advertising. Read more about our Pay Per Click (PPC) marketing services.

Although requirements and budgets constraints vary accordingly, if you're serious about search, where possible, we recommend taking an holistic approach to search engine marketing by combining organic search and paid search for a better all-round result.

Contact us today to find out how we can help fulfil your Search Engine Marketing requirements.