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Geeta Nargund, CREATE Health Clinics
"We understood the importance of creating a website that could display our products to an international audience, but had little online marketing experience. Vie Digital were able to listen to our specific requirements and guide us through each step of the process..."
Christian Villwock, Anita Hass KG
"Thanks so much for this - it's really, really good and covers everything we wanted. It's especially useful to have the summaries of Facebook policies. The report is really thorough and you have done a great job, thank you..."
Caroline Lambie, Business Link in London
"We were a little nervous about changing the website we had but we knew we needed on online presence to better reflect Richard Griffiths & Co. Vie Digital really took time to understand what we needed and helped to ensure that we had as smooth a transition as possible..."
Rachael Griffiths, Richard Griffiths & Co.
With each and every project we find taking the time to understand our client's business and marketing objectives is an important and essential part of the process.
Good digital planning also seeks to help identify, and therefore better manage, any potential risks. The process of developing an online marketing strategy involves identifying your strengths and weaknesses and looking for opportunities and threats within your marketplace.
Our Google Analytics Qualified analysts will review what you are currently doing online in terms of your existing web presence and the success of online marketing initiatives to date, look at what your competitors are doing and find out as much as they can about your target audience.
Next we will establish some online marketing objectives and agree how best to use the available digital channels to achieve those objectives against some Key Performance Indicators (KPI's). Potential objectives will relate to your wider marketing strategy and might include promoting your brand, products or services; launching a new product; selling more of an existing range; acquiring new customers or how better to retain existing ones.
Once approved, the proposed tactics then need to be implemented. Tactics may be multi-channel and could include designing & developing a new website or microsite with e-commerce functionality, re-writing content with search engines in mind, sourcing & using an email marketing system, running a Pay Per Click (PPC) advertising campaign and / or getting involved in social media marketing.
Whatever channels you choose, the key thing to remember is that online marketing is a cyclical process so, once everything’s been implemented it’s back to the reviewing stage to check how well your doing against your KPI’s.
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