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What is Responsive Web Design (RWD)?

As a web design agency we're being asked about responsive web design more and more by clients - specifically they're interested in understanding how this approach can improve the experience of their mobile and tablet browsers. So for their benefit, and anyone else out there, here's a quick 'tech-light' overview of Responsive Web Design (RWD)...

So, what is Responsive Web Design?

In short, Responsive web design is an approach to web design whereby a site is crafted to provide an optimal viewing experience across a wide range of devices and browsers, from desktop computers to tablets and mobile phones.

Screenshot of a responsive website design (Starmela.com)

Does my business need a Responsive Web Design?

Mobile & tablet Internet users are expected to overtake wired users by 2015, while Smart TVs will be on many a Christmas wishlist this year. The proliferation of multi-device Internet usage means that - to ensure a seamless experience for your users - you're going to either need a different version of your site for each setup OR you can opt for a Responsive Website Design…

How does Responsive Web Design work?

As a user changes the size of their browser window, columns will collapse into single paragraphs or break into multiple columns. Images will reduce in size, and thumbnails will regroup to comfortably fill a new screen size or disappear altogether. Here is how the Star Mela website looks on a smartphone:

 

Star Mela RWD image

Have you got any examples of Responsive Web Design?

Of course! We helped Star Mela build their content-managed website using Responsive Web Design practices, which you can see at www.starmela.co.uk. Try it out on your mobile vs your tablet or desktop computer and see the difference.

If you have any comments, queries or feedback feel free to get in touch. We'd love to hear from you...


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