Even within your local region or town there is still a lot of competition to stack up against when it comes to the products and services that you offer. By optimising your site for the search engines, you will win a big stamp of credibility when you appear higher up those search results.
The way that Google has headed recently is that when your website appears in the search engine results, searchers are more confident that your business is credible and trustworthy. Trust is what determines sales. Nobody will reach for their wallet without having a large amount of trust in what they are about to purchase.
So, how does Google help to communicate that your business is trustworthy? Of course, some of the trust will be communicated with what is on your website, but when it comes to search engines then it is down to a number of elements.
Firstly, if Google didn’t think your site was worthy of it, they would not be displaying the link to itin a decent position. Consumers are becoming more aware that brands that have respect are more likely to be higher on the list. This respect comes from other sites linking to your site and reviews and forums linking to you.
Although advertising may bring traffic, it takes patience and effort to earn that top spot through search engine marketing.
Effective local search engine marketing involves a number of onsite and offsite tasks that will propel you higher up the list. SEO plans that work well will involve a number of variables including directories, social media sites, press releases and offsite guest blog posts.
When it comes to local search engine marketing, your local business needs to be in pole position.