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Small business execs ahead of the big guns in the social media

According to a brand republic article back in may, smaller companies are demonstrating more social networking nous than the top FTSE 100 firms.

Linkedin is of course a popular one - for many their only social media marketing channel of choice - but others are having great success using a combination of facebook, blogs, twitter, plaxo and xing to promote their companies.

As one executive points out, "There's a generation of consumers growing up with social media and unless you truly understand the culture there's a real danger of losing touch with them."

Read more at http://www.brandrepublic.com/DigitalAM/News/908249/Smaller-companies-demonstrate-social-networking-nous/?DCMP=EMC-Digital-AM-Bulletin


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