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Oops a daisy, but still good news for digital!

According to recent reports, the IAB & PWC may have been slightly out in their online ad spend figures for the first half of 2009 that suggested that the Internet had overtaken TV to become the UK's biggest advertising medium.

How much was this oversight I hear you ask? Well, only £50 million out!

The topline figures however do remain unaffected, with the revised figures revealing a 3.6 per cent decline for classified advertising to £335.8m. The total online ad spend figure for the first half of 2009 remains unchanged at £1.75bn.

That's of course still great news for us digital marketers, particularly as we start (I hope) to be coming out of a recession.


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