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Getting to the top of google, pt. 26

DAY: 159


GOOGLE POSITION: PAGE 1 (kind of...)
google profiles prove to be just the trick!

> page 1 for my new google profile (a new entry)
> 19th (and 59th) my james vanderzee co uk website (down 3!)
> 27th my james-vanderzee.com website (up 2)
> 28th my linkedin profile (up 9)
> 33rd my twitter profile (up 7)
> 42nd my profile on brand republic (no change)
> 52nd my web marketing musings blog (a re-entry, presumably based on the recent title change featuring 'james vanderzee')
> 94th my fashion industry network profile (down 34 places!)
> 99th my e-consultancy profile (a new entry)

As you can see from http://www.google.com/search?q=james+vanderzee there I am... on page 1, abeit 11th out of the top 10 results!

So how did I do that?

Well, as of yesterday (21st april 2009), google search queries for names now feature a section dedicated to google profile results at the bottom of every page. these profiles allow people to fill out their basic information, like current employer and links to various web presences, without having to maintain a personal website and try to struggle to maintain a high page-rank.

According to google, "a google profile is simply how you present yourself on google products to other google users. It allows you to control how you appear on google and tell others a bit more about who you are. with a google profile, you can easily share your web content on one central location. you can include, for example, links to your blog, online photos, and other profiles such as facebook, linkedin, and more. you have control over what others see. your profile won't display any private information unless you've explicitly added it."

What's interesting, not only for the purposes of this exercise, is that some anticipate that this may even overtake linkedin as the professional 'people finder' tool, although the connections side of things is evidently missing.

From a privacy point of view it seems to me that not everyone is going to want to show every facet of their online profiles, i.e. social as well as business, as this sort of coverage may blur the line between the two. that said, as someone who is actively trying to get my business profile up the list AND keep it there, this could be just the trick.

With regard to my mission to get the top of google, even though my new http://www.google.com/profiles/james.vanderzee profile has got me onto the first page, this is technically 'paid search' (albeit for free) and I still want to get on there for my organic listings.

Let's see if this makes any difference to those!


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