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Do You Really Need A Responsive Website Design?

responsive web design across different devices by CorePHP

We’ve all come across a website with the idea that we’ll find either the content or the products that we have been looking for, and then have had to leave again, disappointed.

It may have been that the design was just too difficult to use whereas other sites are just not easy to navigate and others are highly unattractive. Others have not been well designed to build trust or to demonstrate credibility. These types of sites can lose prospects and that’s when it becomes clear how important having a responsive website design is.

6 Key Benefits of a Professionally Designed Responsive Website

When it comes to a well put together site, you know that you’ll be able to rely upon it for:

  • Being easy to navigate with the visitor in mind. It should be functional and enable the prospect to relate to it whilst driving them down your conversion tunnel.
  • Communication that not only engages but effectively encourages customers to follow your call to action to buy. Not only does your visitor gain more clarity, but can understand why they should choose you over your competitor.
  • Be visually appealing. Just as it’s a much more pleasant experience to enter an attractive physical space to browse and buy goods, so the website should be a visually appealing place to spend time.
  • Promote your brand. Look more professional which will help you to communicate your identity and deliver a more consistent look and feel.
  • Build a connection. This means that you provide ways for the web visitor to learn more about you in the long term by offering connection to social media profiles in addition to an easy to use newsletter sign up. It’s your chance to pull in more traffic and gain more buyers.
  • Stand out from the crowd. This is after all what makes a difference when it comes to the bottom line.

Without a responsive website your business could have difficulty in retaining visitors to your site, in particular when it comes to mobile use.

Check out the responsive website we built for clothing retailer Star Mela and see how it effortlessly displays across all devices. If you have any queries or need help with your website, we are more than happy to help!

(image via Corephp.com)

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