online marketing strategy development

With each and every project we find taking the time to understand client business and marketing objectives an important and essential part of the process.

Developing an Internet marketing strategy is about creating a structured plan for your online marketing efforts. It helps everyone involved understand exactly what needs doing, when each aspect needs to be completed, who is going to do it, how much each element is likely to cost and what the likely Return on Investment (ROI) will be. It also seeks to help identify, and therefore better manage, any potential risks.

The process of developing an online marketing strategy involves identifying your strengths and weaknesses and looking for opportunities and threats within your marketplace.

Our Google Analytics Qualified analysts will review what you are currently doing online in terms of your existing web presence and the success of online marketing initiatives to date, look at what your competitors are doing and find out as much as they can about your target audience.

Next we must establish some objectives and agree how best to use digital channels to achieve those objectives against some Key Performance Indicators (KPI's). Objectives might relate to promoting your brand, products or services; launching a new product; selling more of an existing range; acquiring new customers or retaining existing ones.

Once approved, the proposed tactics then need to be implemented. Tactics may be multi-channel and could include designing & developing a new website or microsite with e-commerce functionality, re-writing content with search engines in mind, sourcing & using an email marketing system, running a Pay Per Click (PPC) advertising campaign and / or getting involved in social media marketing.

Whatever channels you choose, the key thing to remember is that online marketing is a cyclical process so, once everything’s been implemented it’s back to the reviewing stage to check how well your doing against your KPI’s.

Read more about our strategic approach to digital marketing or contact us to find out how we can help fulfil your online marketing requirements.