paid (pay per click or ppc) search marketing

Pay Per Click (or PPC) marketing involves bidding for specific keywords and phrases relevant to your brand, products and services to ensure that you appear on at least the first page of results on the major search engines.

Performance of your PPC marketing activity (where your advert appears on the page and how often it is clicked on) is dictated by a number of factors including how much you are willing to pay per click and how relevant your advert and landing page content are to your keywords and target audience. Each search engines's paid advertising offering varies slightly, but all the major search engines offer PPC in one form or another including Google, Ask, Yahoo! and Bing.

We offer a comprehensive Pay Per Click (PPC) marketing service.

Our Pay Per Click (PPC) advertising services include keyword research, analysis and recommendation, setup and ongoing management of relavant paid search accounts, bid management, advert copy writing, creation of optimised campaign landing pages, and much more.

Pay Per Click (PPC) advertising in a nutshell:

  • Involves paying for each click on your advertising on google's adwords, microsoft advertising, yahoo's sponsored search and so on.
  • Requires keyword, industry & competitor research & analysis
  • Produces results very quickly
  • Can require significant ongoing maintenance and click budget to keep ahead of the competition!

If you're serious about search marketing, where possible, we recommend taking an holistic approach to search engine marketing by combining paid and organic search marketing for a better all-round result.

Contact us today to discuss how we can help with your Pay Per Click (PPC) marketing requirements.