online advertising

Online advertising involves delivering marketing messages to attract customers via digital media including Pay Per Click (PPC) advertising, banner advertising, Rich Media, online classifieds advertising, advertising networks and email.

Online advertising can be paid for on a number of bases including CPM (Cost Per Mille, also called Cost Per Impression or CPI) charged on a 'per thousand' impressions, CPV (Cost Per Visitor) or (Cost per View), CPC (Cost Per Click also known as Pay Perclick or PPC), CPA (Cost Per Action or Cost Per Acquisition), and Cost per Conversion.

We offer a range of online advertising services including:

creative and design

Creative services include producing static banner and rich media adverts to promote offers, products and services both on and off-site.

editorial & copywriting

Editorial content creation for online advertising can include writing PR pieces, advert copy and even campaign micro sites, all of which needs to be written specifically for a digital audience

email marketing

Email marketing includes design & build, editorial and graphic content creation and more.

pay per click (ppc) marketing

Paid (Pay Per Click or PPC) search marketing involves paying for each click on your advertising on Google's Adwords, Microsoft Advertising and Yahoo's Sponsored Search. PPC requires keyword, industry & competitor research & analysis and while it produces results very quickly it does requires significant ongoing maintenance.

affiliate marketing

Affiliate marketing includes establishing affiliate propositions, setting up affiliate management systems, sourcing appropriate affiliates and sourcing affiliate networks.