how we do it

We take a strategic approach to online marketing and can get involved at any stage of the process, leading, managing, advising or implementing, depending on your specific business or marketing requirements:

1. we review

Our specialist consultants get under the skin of your business, examining the issues you face online, in order to better understand your product or service offering, your competitive market place and your customers and stakeholders. We also look at what you are currently doing online: your website (if you have one), any existing design attributes and brand guidelines, any marketing activity you may be undertaking or have undertaken in the past and review any tracking data you may have.

2. we recommend

Once we have a clearer picture of where you are, we can start looking at where you want to be and how best to get there. We help you establish your organisational business / marketing objectives and work out how best to communicate with each target audience, recommending which digital channels are most suited to fulfil your needs (and how).  We can also draw up some Key Performance Indicators (KPI’s), estimated costs for any delivery and the likely Return on Investment (ROI).

3. we implement

Once we all know where you're going we can then help implement the recommended tactics. We can work with your existing suppliers, hand things over to your in-house team or implement each agreed recommendation on your behalf.  As part of our delivery services we offer website design & build, branding & creative, E-Commerce, Search Engine Optimisation (SEO), Pay Per Click (PPC) marketing, editorial services (including copywriting, translation and proof reading), Social Media Marketing (SMM), Customer Relationship Management (CRM), Email Marketing, Mobile Marketing and more.

4. we review – again – and tweak

Action is pointless without review. We regularly check the performance of each and every channel against agreed KPI’s and, if something’s not working quite right we recommend and, if required, can also implement changes to that online marketing channel.

Contact us today to find out how we can help you with your strategic online marketing.