email marketing

We offer a range of email marketing services to our clients including: email broadcast system development and integration, email template design & build, subscriber database creation and maintenance, editorial and graphic content creation, email broadcast management, list sourcing and more.

Email can be used to communicate commercial or fundraising messages to an audience with the purpose of:

  • Acquiring new customers
  • Enhancing relationships with both existing and ‘lapsed’ customers
  • Encouraging customer loyalty and repeat business
  • Convincing existing customers to purchase something immediately

Used properly, email marketing is a powerful and highly cost effective form of direct marketing, but it is the medium most open to abuse, so to do it successfully you need to do it correctly.

Email is the most used application on the internet, which means it remains one of the best ways to reach your target audience. Email can be deployed for pennies rather than pounds, due to the lack of print and postage charges, and is incredibly quick to create and send. It is also incredibly versatile: it can be used to build and maintain relationships, deliver servicing messages, information rich content, encourage word-of-mouth, awareness and drive engagement.

Responses are fully trackable which means you can monitor your campaign progress in real time and, if you find that you’re not obtaining the required results, you can refine and re-send it. In addition, the majority of responses occur within 3 days, whereas traditional direct marketing can take weeks.

In addition to using email to market to your own subscribers, there are also opportunities with 3rd parties. With a large, targeted, database with data opt-in for third parties to utilise it, there is the potential to make money through advertising within your emails or by selling your list on. Similarly you can market to audiences via email by advertising within emails sent by other companies to their customers or subscribers.

Contact us today to find out how we can help fulfil your email marketing requirements.