richard griffiths & co solicitors: content-managed website design & build

about the client

Richard Griffiths & Co is a family run firm of solicitors with several offices based across Wiltshire and Hampshire in the UK. The firm prides itself on providing clients with a high quality professional service that is excellent value for money. They offer a full range of private client legal services and are one of the largest providers of legally aided services in the south west of England.

The firm had recently merged with Brook Oliver Solicitors, significantly increasing their range of practice areas and the target audience in the area.

the challenge

Richard Griffiths & Co’s rapid expansion meant they needed to redevelop a website that would offer greater accessibility to their growing client base.

Their existing site could conservatively be described as outdated and unattractive with poor content management that failed to provide users with structured and detailed information of their services. And simple changes proved difficult and costly since they needed to be managed by their existing supplier.

Richard Griffiths & Co came to us to design and develop their website because of our reputation and expertise online.

our solution

Following careful review of the firm’s business and marketing objectives, we suggested a complete redevelopment of the website.

We wanted to produce a fresh, search engine friendly brochure site that presented users with information on all the firm’s services in a clear and easy to use way. Basically, it needed to look good while meeting the needs of their target audience.

To ensure this we needed to pay close attention to any potential issues surrounding usability, information architecture, accessibility and W3C compliance.

Structure was paramount. We decided to bring the firm’s key areas – services provided, office locations and fee earners – to the forefront of the site to guarantee greater usability.

We also recommended greater emphasis on the user’s call to action, since receiving contact for new business was the primary commercial objective of the website.

Finally, we implemented a new Content Management System (CMS) that allowed the firm’s management team to update key content on any page of the new website quickly and easily in their own time.

the results

Using our specialist resource, we designed and developed an entirely new brochure website featuring:

A key focus on services, office locations and personnel
Contact details and general enquiry forms on ALL pages
Services listed according to importance with clear explanations of each and direct links to dedicated pages
Dedicated pages for each office to assist with location related searches
Dedicated pages for fee earners to assist with people-related searches online
Independently-sourced website imagery
A powerful Content Management System (CMS)
Google Analytics to help track site traffic activity against acquisition source

Statistical data supplied by Google Analytics supports the success of the project with:

Search engine traffic up 37%
Overall visits up 83%
New visits up 11%
Visitor bounce rates down 50%
A massive increase in search traffic for terms including ‘solicitors salisbury’ and ‘solicitors chippenham’.

client feedback

“We were a little nervous about changing the website we had but we knew we needed on online presence to better reflect Richard Griffiths & Co. Vie Digital really took time to understand what we needed and helped to ensure that we had as smooth a transition as possible. We’re genuinely very happy with the end results and are looking forward to exploring more opportunities online with Vie. Thanks!”

Rachael Griffiths, Practice Manager, Richard Griffiths & Co.

To find out more about how Vie Digital can help you with your online marketing, give us a call or drop us an email today.

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